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Create A Platform In 30 Days

'The platform is the most important ingredient in selling a book proposal'

By Jeff Rivera – November 19, 2008
With more publishing companies dictated by the bottom line, the platform has become arguably the most important ingredient in selling a book proposal. A built-in audience or fan base that is likely to purchase the book positions a writer at "a higher level promotionally and makes them stand out from the crowd," says Jaime Levine, executive editor at Grand Central Publishing. But, says ...

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